Digital marketing is the practice of promoting services, products, and brands through digital channels such as search engines, social media platforms, and websites. It includes a broad range of activities aimed at reaching potential customers through various online platforms.
Compared to traditional marketing channels like TV and print, digital marketing is more affordable, especially for small businesses.
Digital marketing encompasses various strategies such as:
- search engine optimization (SEO):
- content marketing:
- social media marketing:
- email campaigns:
- pay-per-click advertising (PPC):
These methods allow businesses to reach a global audience, engage directly with customers, and track the success of their campaigns in real-time.
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